Engineering & ConstructionWebflow
What We Learned Building Konceptual's UI Design System
Notes on building a component system for a firm whose content is mostly technical diagrams, case studies, and capability statements.
1 min readJun 15, 2026

Most of Konceptual's content isn't marketing copy, it's diagrams, capability statement PDFs, and project case studies with a lot of dense technical detail. The UI system had to make that content scannable without dumbing it down.
We settled on a small set of card and grid components that could hold either a photo, a diagram, or a stat, so the same layout language works across case studies without a special component for every page.